Articulate
Senior Manager, Product Design · 2024 – presentSr. Manager · 2024–now
~2×Led design for AI features as weekly active AI users nearly doubled in 2026.
2→to18designersGrew AI design from 2 specialists to an 18-designer AI-first practice since January 2025.
3pillarsEmbedded UX research and writing across 3 pillars, with weekly research inside the launch sprint.
WHOOP, the UX function
Product Design Manager · Jan 2022 – Mar 2024Manager · 2022–24
Leadership story →
+133% DAUDaily active users grew from 290,980 to 679,190 over two years (a shared-credit correlation).
82SUSAchieved an 82 System Usability Scale score after establishing SUS as a quarterly company-wide OKR.
0designer attritionZero designer turnover in my first 18 months managing a team that had previously averaged two departures a month.
8wks→to1wkReduced research turnaround from 8 weeks to 1 week while scaling velocity to 2–5 user studies per week.
91.1% retentionIncreased 4-week user retention rate from 88.1% to 91.1%.
50%+ roadmap impactInformed over half of the 2024 product roadmap through a complete mobile app information architecture overhaul.
WHOOP Unite
Senior, then Lead Product Designer · Apr 2021 – Sep 2022Lead designer · 2021–22
Case study →
19% capabilityIdentified that only 19% of members felt capable of improving sleep quality, launching a new UX strategy.
5months to MVPDelivered the initial enterprise MVP to Customer Success within 5 months as 1 of 4 founding B2B employees.
90%+ migrationSet up >90% of the B2B customer base to migrate by mid-2022 following task-time discovery research.
IBM
Product Designer, then Senior Product Designer · 2017 – 2021Senior designer · 2017–21
$1.2MMVP funding won from IBM’s HR Executive Board for Your Career at IBM
70%of the global IBM workforce onboarded by 2021; $3.6M saved in the first 150 internal job matches
−50%average hiring cycle time in 2018, to six weeks across 40 disciplines, with the AgileTA suite
Dell Technologies
User Experience Designer · 2015 – 2017UX designer · 2015–17
3minto configure onboarding for up to 1,000 data storage systems at once, in the CloudIQ MVP I launched as its solo designer
5→to1infrastructure health categories unified into a single 0–100 score, turning complex system data into clear Good, Fair, and Poor priorities.
3critical friction points quantifiedresearch turned hidden usability problems into measurable design priorities across diagnosis, chart interaction, and terminology.
Figures from my résumé and case studies. Business outcomes like DAU growth took dozens of contributors; I offer them as correlation, not sole credit.